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Outdoor Furnishing Professional: What the association had achieved for the Outdoor furnishing professional industry in the service field was dupli¬cated for the selling portion of the business with the creation in 1931 of Outdoor furnishing professional Advertising In¬corporated. This centralized unit, a non-profit organization owned and controlled by the plant operators, is the national selling representative of the Outdoor furnishing professional industry, and has given the business a cohesion of sales activity unparalleled in ad¬vertising. Outdoor furnishing professional Advertising Incorporated sells advertisers and agencies the policy of using Outdoor furnishing professional advertising and gives them technical, art, and copy assistance in using the medium in the most effective way.
When the Outdoor furnishing professional temperature rises to about 60° F (16°C), the relative humidity may rise above the 30- to 40-percent level that some con¬sider to be desirable. If excessive moisture re¬lease occurs inside a house, the relative humidity may remain at levels higher than desired, es¬pecially in mild weather. The indoor moisture level can be reduced by opening windows and doors and allowing drier Outdoor furnishing professional air to replace the moist indoor air. When the Outdoor furnishing professional air temperature is between 60° F and 80° F (16° C and 27° C), this ventilation process may fail be¬cause the moisture content of the Outdoor furnishing professional air may be as high as that of the indoor air. During these periods some humidity control can be pro¬vided by an air cooling unit.See Also Outdoor Furnishing Oot:Indicative of the application of a more scientific approach to the problems of Outdoor furnishing oot advertising was the establishment in 1933 of the Traffic Audit Bureau under the direction of Dr. Miller Mc-Clintock, one of the world's foremost traffic au¬thorities. The Traffic Audit Bureau, created through the joint efforts of the Association of National Advertisers, the American Association of Advertising Agencies, and the Outdoor furnishing oot indus¬try, evaluates the circulation of Outdoor furnishing oot advertis¬ing so that an advertiser is assured of a net cir¬culation of certified value for his investment in poster advertising. The Traffic Audit Bureau also publishes studies of Outdoor furnishing oot circulation pat¬terns.
Good taste demands that the modern Landscape be uncluttered. That does not mean bare or naked of plants, nor even sparsely planted. It means without the fussiness and the "overdone" appearance that characterized much planting of half a century or so ago. Aimless, fussy land¬scaping should have disappeared with antimacassars and high button shoes. Un¬fortunately in one guise or another it still crops up on suburban and small town lots, not, ordinarily, from any desire on the part of owners to be out of date or impracticable but because of their unfamiliarity with the mediums they must use to create Landscape pictures. Before you begin land¬scaping take time out to become familiar with the hows and whys and with plant materials that can really serve you well.
Furnishing gardens presents problems more puzzling than furnishing interiors. Tables, couches and chairs retain their sizes and, except for wear, don't change noticeably through the years. But plants grow, assume varying forms and, in many cases, differ markedly in appearance with changing seasons. You purchase a carpet that has the color, texture and pile that please you and it stays that way for many years. Outdoor furnishing oots you must make your own Floor covering^ You sow seeds or set plants and nurture them until they form a beauti¬ful carpet of greenery. But they do that only if you have made the soil to their liking and if you have selected the right kind of carpeting for the particular loca¬tion. Your Outdoor furnishing oot carpet will remain good only as long as you give it adequate care. It will become moth-eaten in appearance from neglect far more quickly than do indoor carpets.
On The Other Hand See Outdoor Furnishing Palace:Second, the Pitti Palace, with the Boboli Gardens, in Florence, is a powerful magnet at any time, but especially when some Outdoor furnishing Palace opera or concert is being given in the amphitheater.
Third, Villa d'Este, at Tivoli, outside Rome, was built for Cardinal Ippolito of the fabulous Este family, and is interesting as a palace, but quite overwhelming as a garden of assorted fountains.
6. Palaces and Gardens The Royal Palace of Stockholm and the Dvely Palace and Park of Drottningholm have been mentioned, as have losendal Palace and Gripsholm Castle, but there are at least three other tructures in the Stockholm orbit that have or deserve the name of palace. ?wo of them, lying north of the city, are Ulriksdal Palace and Haga Royal 'avilion, while Tyreso, a handsome 17th-century mansion of the nobility, ises from the edge of the Archipelago, about a half hour from Stockholm iy bus.
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